Zillow Data Rental Yield — Gross Yield and the 1% Rule

What these listings would return as rentals

Zillow publishes a rent estimate alongside most listings, so every one of them can be read as an investment as well as a home. Gross yield here is a year of estimated rent over the asking price — before tax, maintenance, vacancy or financing, which is to say it is a screening number, not a return.

With a rent estimate
Median gross yield
Meets the 1% rule
monthly rent ≥ 1% of price
Median price

How gross yield is distributed

One bar per percentage point of annual gross yield

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Yield falls as price rises

Median gross yield per price band, with the middle half shaded

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Yield by state

Median gross yield and price-to-rent, where the sample supports it

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Where the 1% rule actually holds

Cities by median gross yield, 15-listing minimum

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